Bringing Dolce Gusto to life
As part of a marketing strategy course, my team and I developed a brand experience activation designed to help people feel the brand, not just see it. We created interactive events in department stores and restaurants where customers could try the multi-beverage machines and explore creative recipes using Dolce Gusto’s full product range. I focused on uncovering consumer insights using SPSS and led a rebranding proposal to refresh the brand’s identity and connect with modern lifestyles. This project reminded me just how powerful it is when a brand truly connects with people’s everyday moments.
From data to meaning
In collaboration with Grupo Gayoso, one of Mexico’s leading funeral service providers, my team and I explored the potential of offering funeral pre-planning services for pets. Through quantitative research, we identified emotional patterns around pet ownership and proposed personalized service bundles and digital memorial options. I led insight analysis and helped shape the brand personalization strategy. The project was especially meaningful, and even earned recognition from the company for its impact.
Crafting a Gourmet Brand
Las semester, during my time as a data analyst at Gestion Comercial 2030, a food and product distribution company, i had the opportunity to take part in the development of a new gourmet product line called D’Nuestra Tierra, aimed at premium retailers like Liverpool, Sears, and Palacio de Hierro.
My role in the project went beyond data, I worked closely with a legal advisor to register the brand, designed and implemented compliant product labeling, and coordinated the barcode generation and packaging process. I made sure everything met the official NOM-051 labeling standards required for food commercialization in Mexico.
This experience not only strengthened my skill in regulatory compliance and brand development, but also gave me valuable insight into launching a product to life, from concept to launch in a competitive retail environment.